When contracting with the show management’s sales department, attempt to rent your square footage left to right along the aisle.
Depth is far less important as compared to width. The number of steps the buyer must take to walk past your exhibit is important. We can help you arrange this.
The more steps the buyer must take to walk by, the wider the exhibit, the more time and opportunity for the buyer to be attracted to your products.
Put yourself in the attendees’ place. The floor is crowded; there are so many vendors and you’re not quite sure where you’re going or who might have what you’re looking for.
How do you, as an exhibitor, make buyers do a double take?
How do you stop them in their tracks and draw them into your booth?
These are key questions that exhibitors should be asking themselves well before they get to the show.
Here are some free tips for you from what we have learned over the years.
*Grids: Versatile, strong, and practical, grids are the foundation on which you can build your look. Backing them with white or color flame resistant foam board, instead of allowing the curtains to show through, will give your booth a new look and a bolder personality. Color sells!
*Flooring: Consider a white masonite floor instead of (or on top of) the standard, run-of-the-mill tradeshow carpeting. The white floor reflects light onto the wall-mounted merchandise.
*Light it up: Dramatic lighting creates instantaneous attention and attracts customers.
*Logo: Place your logo high and make it at least 2′ x 4′ in size. Headlines sell newspapers. Your logo is your headline.
